Norwegian Cruise Line (NCL) has placed an order for four giant new cruise ships. This reflects a cruise marketing strategy that emphasizes ships as floating resorts.

River cruises are “more about the experience off the ship than on,” a travel journalist says. Viking and American Cruise Lines operate some in the United States.

The big-picture goal is to continue to keep guests ... Like the Celebrity brand, the river cruise product will not be all-inclusive. The line plans to begin taking bookings this year.

Forget the Atlantic or Caribbean oceans — Celebrity Cruises hopes you'll consider cruising European rivers instead, helping its big bet on a growing and lucrative market segment. The premium Royal ...

From reproductive rights to climate change to Big Tech, The Independent is on ... but it’s a vastly different experience on a river cruise ship. From crossing deep into the untouched areas ...

helping its big bet on a growing and lucrative market segment. The premium Royal Caribbean Group subsidiary plans to launch 10 river cruise ships starting in 2027, adding significant real estate ...