Norwegian Cruise Line (NCL) has placed an order for four giant new cruise ships. This reflects a cruise marketing strategy that emphasizes ships as floating resorts.

River cruises are “more about the experience off the ship than on,” a travel journalist says. Viking and American Cruise Lines operate some in the United States.

AmaWaterways began in 2002 out of the shared vision of three families, the result of which has been a river cruising ...

Forget the Atlantic or Caribbean oceans — Celebrity Cruises hopes you'll consider cruising European rivers instead, helping its big bet on a growing and lucrative market segment. The premium Royal ...

From reproductive rights to climate change to Big Tech, The Independent is on ... but it’s a vastly different experience on a river cruise ship. From crossing deep into the untouched areas ...

Guest spending onboard and pre-cruise is also soaring. Most notably, Liberty says that the group will launch a new river cruise product, Celebrity River Cruises, in Europe by 2027. An initial ...

helping its big bet on a growing and lucrative market segment. The premium Royal Caribbean Group subsidiary plans to launch 10 river cruise ships starting in 2027, adding significant real estate ...