There are many ways that companies can gain market share. Below are just a few examples. So, then, how do companies lose market share? Usually, they do so by failing to keep up with the ...

For example, Alibaba won approximately 5 percent share of the market in fourth quarter 2018. Google ranks third in market share by winning 11 percent share in the fourth quarter of 2022.

So, it only makes sense for companies to market differently to different regions and, in many cases, design entirely different products. Example: McDonald's Corporation (MCD) has developed the ...

In an exclusive guest comment for Just Auto, Ben Palmer an automotive sector specialist at European IP firm Withers & Rogers, describes the importance of IP strategies in the evolving electric vehicle ...