shake things up and completely replace an old logo with something new and fresh, even if the change is on the subtle side a’la Google’s 2015 logo transformation. That being the case ...
To find out, C+R Research examined the important logo changes of 13 well-known brands: Starbucks, Apple, Google, Amazon, Levi's, Microsoft, Dell, Twitter, Nike, Coca-Cola, IBM, Shell, and Airbnb. As ...