Several years ago, Google boldly set out to replace third-party cookies in its Chrome browser (the browser that enjoys the largest user base by far), intending to ...

Out of the 15 features bundled in the Privacy Sandbox, 12 have the potential to stifle ad tech innovation and disrupt advertising use cases. Let’s take a closer ...

The UK Competition and Markets Authority (CMA) still has privacy and competition concerns about Google's Privacy Sandbox advertising toolkit, which explains why the ...

If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs. Android seems ready to take on iOS in another area: advertising privacy. In a blog post ...

(Reuters) -Smaller ad-tech firms are raising competition concerns over Google's long-brewing cookies alternative, Privacy Sandbox, at a time when the internet giant's ...

What is the Privacy Sandbox? In August 2019, five months before Google announced it was planning to phase out third-party cookies on Chrome, Google introduced the ...

Remerge and Adjust are teaming up with Google for an exclusive event about the impact of the Android Privacy Sandbox. Think ...

The Information Commissioner's Office (ICO), has raised concerns regarding Google's proposed alternative to third-party cookies: the Privacy Sandbox. According to a ...

The complaint therefore accuses Google of deceiving users and marketing Sandbox API as a "privacy feature" rather than making it clear to those users that Chrome was asking for consent to have its ...