Business Insider spoke to writer, lecturer, and colour expert Gavin Evans about the reversal of pink and blue on traditional gender roles. Read the full transcript below: "In the early part of the ...

not denote gender,” she says. In the early part of the 20th century, gender distinction in clothing hues began to emerge, she says—and by 1940 pink and blue took root as the intensely gender ...

By the 1940s, companies pushed pink for girls and blue for boys, and society just went along with it.. A long time ago, colours were not linked to gender. In the 19th century, both boys and girls ...