Sunlight, a century old regional detergent under Hindustan Unilever, faced challenges with declining market share against its competitors - Ghadi and Safed. To address this, Sunlight underwent a ...

If this sounds ridiculous, may we turn your attention to the laundry category. A year and a half ago (Editor’s note i.e. in mid–1997) Sunlight laundry detergent faced the following questions: How do ...