The campaign will be carried across several touch points including activations at the Super Bowl and Coachella.

Doubling down on its recent success and popularity with celebs like Timothée Chalamet and Anitta, True Religion has launched ...

True Religion has tapped Brazilian pop star Anitta to kick off its new marketing platform, called “Own Your True.” “Anitta ...

True Religion has new owners after the jeans company made a comeback in the aftermath of two bankruptcy filings. The Y2K-era jeans brand, now an urban staple and popular in the hip hop community ...

Kendrick Lamar just put the skinny jeans revival on pause. Last night, while making history as the first solo rapper to ...

The brand’s signature jeans sport distinctive seams (with extra long stitches and thick, contrasting thread) and back pockets adorned with a U shape patterned after the smile of the brand’s ...

As a fashion-focused brand, True Religion jeans are made with premium denim that rivals and surpasses Levi’s material. While True Religion has had multiple challenges, including several ...

“ [It’s] frankly looking underneath the headlines,” Suma Kulkarni, managing partner at Acon, said when asked why Acon bought ...

Nicole Serena Silver covers entrepreneurship and the future of work. Business veteran, Kym Gold co-founded True Religion Jeans in 2002 and launched her latest business Style Union Home in 2020.