Athletes at the University of Texas are making more money than ever. Big brands are increasingly turning to Longhorns and ...

Already able to collect from private entities, athletes for the first time would be able to receive direct payments from ...

Under current Texas law, only outside entities like national advertisers are allowed to pay student athletes. But under House ...

Who are the highest-paid college athletes in 2025? Discover the names of players profiting from their names, images, and likeness, and their valuations.

He said the proposal threatened to “grow the gap” between universities with big athletics budgets and deep-pocket donors — like Texas Tech, Texas A&M University and the University of Texas ...

A modern redesign of the iconic Texas Longhorns logo is dividing fans over tradition vs. innovation in Texas’ branding ...

Two big Texas Tech athletics donors have been elected to lead the governing board of Texas Tech System and its five component ...

B LP to Wrangler, big brands are increasingly turning to University of Texas student athletes to hawk and promote their ...

He said the proposal threatened to "grow the gap" between universities with big athletics budgets and deep-pocket donors - like Texas Tech, Texas A&M, and the University of Texas at Austin - and ...

He said the proposal threatened to “grow the gap” between universities with big athletics budgets and deep-pocket donors — like Texas Tech, Texas A&M and the University of Texas at Austin ...