Music has been an essential part of human culture for centuries, and over time, the variety of musical instruments available ...

Fender's cult-classic offset is remodelled again and could well be one of the most fun offsets we've played in recent memory ...

Get up to 50% off select items, or save a couple hundred bucks on that pricey guitar or amp you've been drooling over.

Fender’s EVP of product on who its new Indonesian entry-level series is for, what its critics are getting wrong, and why this ...

Check out some of our favourite Irish releases from the past week below. WILDES & St Francis Hotel, ‘State Trooper’ Irish producer/artist Declan Gaffney, a.k.a. St Francis Hot ...

The Screamin’ Eagles Guitarfest is strumming and shredding its way to the Southern Miss School of Music from 9 a.m. to 9 p.m. Saturday, March 15. This celebration of all ...

Sanrio and Fender have joined forces in a collaboration that aims to win over musicians and Hello Kitty fans alike ...

One of today’s premier guitar talents opens up on the future of Polyphia and their upcoming signature models, his debut solo ...

Zakk Wylde’s gear brand, Wylde Audio, isn’t exactly known for its subtle electric guitar designs – and its latest creation, ...

From acoustic-guitar ditties to cinematic epics, our culture team picks the most romantic tracks of the past 25 years ...

In brand strategy, “brand personality” refers to a unique blend of human characteristics associated with a brand. These traits shape how people perceive and interact with the brand, whether seen as ...