McDonald's Improving Value Positioning and MCD Strategic Framework Should Cement Share Gains
Recently, the firm has been leaning into its scale-driven cost advantage to emphasize its value offerings amid a challenging consumption spending environment. We view this strategy as prudent.
Restaurant Business8h
McDonald's wants to sell more chicken and beverages
Executives with the fast-food giant reiterated plans for chicken tenders and Snack Wraps this year. They also believe there’s ...
McDonald's posts biggest US sales decline in nearly five years
The burger giant saw customer visits weaken following an E.coli outbreak that started on October 22 and forced them to temporarily suspend sales.
restaurantdive11h
McDonald’s will bring back snackwraps, chicken strips to boost sales
The Golden Arches will emphasize menu innovation in the chicken category this year to recover traffic momentum that was stalled by its E. coli outbreak.
How Presidential is Donald Trump’s diet? Fast food, no greens and cans of diet coke a button press away
Donald Trump continues to enjoy a diet heavy on fast food, including burgers, fried chicken, and Diet Coke. His love for ...