Articles written by Varsha Venugopal ...
With consumers’ app UX expectations evolving faster than ever, brands must build intuitive, prescient app designs to stay ...
Myntra has launched its ‘Fashion with caution’ campaign, a witty take on the wild and often hilarious reactions stylishly ...
A veteran industry leader with over 20 years of agency experience, Desai takes over from Robert Godinho, the outgoing ...
Television ad volumes in India declined by 4% in 2024 over 2023 and increased by 14% over 2020, finds TAM AdEx study.
The traditional reactive approach to risk management is grossly inadequate for the age of AI-powered marketing, says Mediabrands Australia’s Geoff Clarke.
The campaign uses humour to capture relatable scenarios that highlight how quick, hassle-free personal loans from Kissht can ...
A new white paper by ASCI, PSA Legal, and Tsaaro Consulting discusses the preparaedness of Indian brands for adopting ...
The social media giant said the move will help ‘deepen connections’ between people and the businesses they love and has begun ...
CMO Carrie Palin reveals why consumer trust, impact-readiness surrounding AI, and in-person connection might be the keys to ...
In a world of fleeting attention spans, the footwear brand’s witty campaign blends nostalgia and relatability to make comfort ...
With consumers gravitating towards greener and ethical product alternatives, eco-conscious creativity has emerged the way for ...
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