ICON is bespoke utility at its best. Highest quality hand built utility vehicle. FJ40, FJ43, FJ45, and ICON are regd trademarks of the TLC Corp in the US.

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With the ICON Reformers, take the same concept of modern engineering hiding under vintage bodies, yet this time we restore the vehicle to as new, concours condition. Rolling works of art. Breathtaking. A 1950’s Mercedes? Or a 1930’s Packard phaeton… Perhaps a 1941 Hudson pick up, or a Volvo ES Sport Wagon?

FJ44 - Four door extended wheelbase with seating for up to six. Ultimate versatility, adventure ready. FJ45 - Pickup. With cabin seating for two and a 5 1/2 foot bed, the ICON FJ45 is a bespoke workhorse that also happens to be a legendary design piece.

ICON FJ. ICON BR. ICON TR. DERELICT. REFORMER. CONCEPTS. THE WATCH. AVAILABLE PROJECTS. AVAILABLE NOW. 1963 Volvo 1800. 1965 Ford Short Bed Step Side Pick Up. 1950 Studebaker Starlight Commander Coupe. 1950 Packard Coupe. 1947 Hudson Big Boy Pick Up. ICON Thriftmaster 4x4. 1961 Dodge Long Bed. 1951 Chevy Suburban. 1970 …

The concept for ICON was born in response to the direction I had seen the collector market heading. As demands and expectations on classic cars grew so did the desire for modern performance married to classic styling.

The actualized results of a strong commitment to tradition, obsession with modern design, and unrelenting need to achieve performance excellence is what today is known as the ICON. This vehicle without peers, is built for a journey without boundaries.

We start with a vehicle with ideal, time earned, natural patina, referred to as Wabi-Sabi. Wabi-Sabi represents a comprehensive Japanese world view or aesthetic centered on the acceptance of transience or impermanence. A concept derived from Buddhist teachings with respect for natural finishes in flux. Then we engineer a modern chassis featuring state-of-the-art …

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Because each Icon is built by hand, we can assure you that no two will be exactly the same. We are pleased to be able to provide a wide range of options, including but not limited to: New School and Old School Design Packages, each with distinct personalities. Hand tailored soft top and removable upper half doors. Available standard or insulated.