We formulate our products to transform all hair types, while maintaining hair health. Our products are infused with vitamins, essential nutrients such as biotin, vitamins A, B, C & E, and much more to nourish hair and scalp.

Discover our premium products formulated with natural ingredients, intoxicating scents, and infused with vitamins and essential nutrients such as biotin, vitamins A, B, C, D & E, to promote the overall healthy appearance of hair, supporting natural growth and retention.

Essential Hair Care Don’t know where to start? We’ve got you covered from all angles with The Alpha collection, your go-to collection for strength and health.

We slay hair! Whether it's coily, curly, wavy, or straight, we've got the right product for you. Our innovative healthy looking hair solutions will leave your hair feeling revived. From moisture infusion, to damage reduction, browse through our collections to find your hair's perfect solution.

Your hair will thank you. These are the tried and true products that our consumers rave about, and the ones that keep them coming back. Give them a try and see what all the hype is about.

The Mane Choice is your go-to, premium quality hair care solution for healthy hair. Our hair and scalp solutions optimize hair health, transformation, and retention.

Do you prefer to shop for The Mane Choice in person? Find us in your hometown by visiting one of our offline retailer partners below.

The Alpha Collection is revolutionary in healthy-looking hair care. No more dreading wash days. Also known as our Original Collection, the entire range is infused with Biotin, Vitamin A, B, C, D, E and more, to nourish and hydrate your hair for more manageability and better length retention.

Curly hair forms a definite 360-degree curve in a combination of s-shaped patterns like ringlets, spirals, and corkscrews, from roots to ends. In its most healthy state, curly hair has sheen and benefits from moisture enriched ingredients and products.

Hair Type: All The Alpha Multi-Vitamin Scalp Nourishing Growth Oil helps to stimulate, revitalize, and soothe the scalp. No Mineral Oil, No Petrolatum, No Parabens